Sanitation Marketing for Managers

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Designed by the United States Agency for International Development's Hygiene Improvement Project programme in Uganda, this manual provides guidance and tools for designing a sanitation marketing programme. It allows professionals in the fields of santitation and marketing to comprehensively assess the current market for sanitation products and services and use the results to design a multi-pronged sanitation marketing strategy.

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Product Code: B/SMM
Author(s): Mimi Jenkins, Beth Scott
Format: Spiral bound
Publisher: USAID
ISBN: 9780955881169
Year: 2011
Pages: 182